Privacy Policy
Luxi Motors AG (hereinafter "we" or "Luxi Motors") takes the protection of your personal data seriously and processes it in accordance with the revised Swiss Federal Act on Data Protection (nFADP/revFADP) and, where applicable, the EU General Data Protection Regulation (GDPR). This privacy policy explains which personal data we process when you visit this website and use our configurator, test-drive and contact forms, for what purposes, and what rights you have.
Data controller
The controller responsible for processing your personal data within the meaning of data protection law is: Luxi Motors AG, [Street No.], 8404 Winterthur, Switzerland (part of the Samelet group). Contact: [email] · [phone].
Personal data we process
We process, in particular, the following categories of personal data: (a) contact details you provide through our forms (name, email address, phone number, model of interest, preferred dealer, message); (b) technical data collected when you visit the website (IP address, browser type, device type, pages visited, time spent, referrer URL); (c) vehicle options you select in the configurator, where you submit these as an enquiry.
Purpose of processing
We process personal data in order to handle your test-drive, configuration and price-quote enquiries and forward them to the responsible Chery dealer; to operate the website securely and reliably and continuously improve it; to statistically evaluate use of the website using analytics tools; and to comply with legal retention and record-keeping obligations.
Cookies and analytics tools
This website uses technically necessary cookies as well as – only with your consent – analytics cookies to evaluate use of the site and improve our offering. On your first visit, the cookie banner lets you choose which categories of cookies to allow; you can change your choice at any time in the cookie settings. No analytics or marketing cookies are set without your consent.
Disclosure to third parties
Personal data from contact, test-drive and configuration enquiries is forwarded to the regional Chery dealer you have chosen, or the dealer responsible for your area, so that they can handle your enquiry. Beyond this, we only disclose personal data to third parties to the extent necessary to provide our services (e.g. IT service providers, hosting), where required by law, or where you have given your consent. Any transfer abroad is made only to recipients offering an adequate level of data protection or on the basis of suitable safeguards.
Retention period
We process and store personal data only for as long as necessary for the purposes stated above or as required by statutory retention periods. The data is then deleted or anonymised.
Your rights
Under the revFADP you have the right to request information about the personal data we process, to request its correction or deletion, to have processing restricted, and, under the statutory conditions, to request its release or transfer. You may withdraw any consent given at any time with effect for the future. To exercise these rights, please contact us at the address below. You may also contact the Federal Data Protection and Information Commissioner (FDPIC).
Data security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. Data transmitted via this website is encrypted (TLS/HTTPS).
Changes to this policy
We may update this privacy policy at any time to reflect changes in the law or in our services and data processing. The version published on this page at the time of your visit applies.
Contact
For questions about data protection or to exercise your rights, contact: Luxi Motors AG, [Street No.], 8404 Winterthur, Switzerland · [email] · [phone].